-
play_arrow
Backstage Radio Backstage Radio
LIVE FROM THE WEST END ON DAB+
ADVERTISING
Backstage Radio is the station for the people who make the show happen – the sound technicians, lighting operators, stage crew, riggers and event pros keeping live events alive.
When you advertise with us, you’re not just buying airtime – you’re putting your message directly into the ears of people who set the stage, mix the sound, rig the lighting, and make the magic happen.
Why Advertise With Us?
- Highly targeted audience – Our listeners are production professionals: the people behind concerts, festivals, theatre, and tours.
- On-site & on the go – We stream online and in the Westend via DAB, meaning your ad reaches the crew where they work and live.
- Community driven – Backstage Radio is run for the industry, by the industry - your support keeps the music playing and the banter flowing.
Costs
Backstage Radio is community driven by the industry, for the industry. That means no gatekeeping, no inflated rates, and no hidden costs.
We believe in keeping things transparent, so every advertiser, whether you’re a one man band or a global hire company knows exactly what they’re getting. That’s why we publish all our rates right here on the website.
AIRTIME
Small Advert
- check 30 second advert slot
- check Played at least 1 x time per day - 7 days a week
- check Change advert audio anytime
- check Sponsored segment, shout-outs, website, app & social promotion.
Medium Advert
- check 30 second advert slot
- check Played at least 3 x times per day - 7 days a week
- check Change advert audio anytime
- check Sponsored segment, shout-outs, website, app & social promotion.
Event Partnership
- check 30 second advert slot
- check Played at least 3 x times per day - 7 days a week
- check Change advert audio anytime
- check Sponsored segment, shout-outs, website, app & social promotion.
PRODUCTION
Our production team can script, voice, and mix a professional radio advert that perfectly captures your message and tone. Whether you want something upbeat, heartfelt, or straight to the point, we’ll guide you through the whole process, from idea to on-air. We work with experienced voice artists, studios, and a fast turnaround to make your brand sound its best.
Production is a one-off cost to create your advert starting at just £75.
Further Reach
APP & MUSIC
Our most loyal listeners carry Backstage Radio in their pocket. Advertising placements inside the mobile app put your brand in front of them every time they hit play, full colour, tappable, and one touch away from your website.
Promoting your own show or musical? Play the hits from your musical on Backstage Radio. Heard by performers, crew and theatre lovers who know great stage music when they hear it. Let your music do the talking and reach the people who live and breathe theatre.
CONTACT US
Send us an email today to discuss your requirements.
Our Sponsors
Advertisements
Backstage Radio is licensed with PRS/PPL to stream music online and on DAB+.
Backstage Radio is operated by Show Works Ltd, supporting the Backup Tech charity.
Get In Touch
Show Works Ltd
The Barn, Silwood Park,
Cheapside Road,
Berkshire,
SL5 7QY
- Email: studio@backstageradio.co.uk
- Call: 020 7175 1712